Everlasting AUDITION

Is it right of me to educate my students to everlasting audition? Maybe I should say, "crap in the business." The business is shitting you.

Today, one of my former students told @fotolotten on Instagram, happy that one of her photos has been used in an article on the website of YR. The picture is a nice illustration, but of course not a picture that will win an important fotopris. Just as fully as there is a picture that has won space on a website powered by NRK, and it was worth a little congratulation.

Do you get paid?
But then I ask if she gets paid. Of course, she doesn't. The image is posted on Instagram and tagged in a way that makes NRK's use quite straightforward. Copyrighted it is certainly quite innafor to not pay. But even if it is innafor legal, is it innafor ethical? During the school years I have explained what the copyright is, and also how one can choose to use Creative Commons licenses if one wants, and what it will entail. When I wrote the main task I put myself well into the debate about free software, open source and read of course the books of Lawrence Lessig, which argues well for such licenses. Them there are many, and extremely good. Creative Commons gives the licensee the ability to give away the right to use the image, only the context is non-commercial. Or you can give away all rights, and run a so-called "copyleft" strategy. In some contexts, it's not at all silly. The good of Lawrence Lessig's licenses is that it provides the rights holder the opportunity to more easily communicate what one might possibly require when using one's Ånsdverk. So far so good.

Duty and responsibility
Although I believe that the young people today may well be served by using such licenses, it does not mean that I see a problem with the right to use an image without paying for the fact that one does not have a policy of doing so anyway. This is where I am being stated above that major established institutions – this time the NRK – did not see them served by paying the photographer. Young people who want to enter the industry are happy just to be seen. It's taking advantage of the industry. This student is not the only student who proudly has fotalted me that they have received pictures in print, but that at the same time tells us that it is not usual to get paid. And if you get paid, it's not much. The sums of dollars 500 for a picture received a young freelancer who had traveled to a not so harmless geographical area. Here, I mean, if you want to use a picture first, you can be decent enough to pay decently.

Content is slave
That content producers are paid too poorly, while those who work in the large organizations that manage the content, whether in management, in government, in the administrative functions, are paid far better is not a secret. In my college time I looked to me that art critique could be my livelihood, but that thought I laid instantly from me when I realized how miserably paid it is, for another plan was to get himself man, child, townhouse and cat. When I educate young people today, I wonder therefore if I'm just going to say it like it is: you go on media and communication, but don't think that this is going to be a way of life. At first, your business will namely finance the media houses director's salaries.

"Here Be Dragons"
Realitetsorientere Youth is of course a part of the Lærens Community mission, so to inform that the job as a photographer or a producer of media products-will be able to sound like an everlasting audition, yes, it's probably part of the job. It involves telling them that they should not have confidence in the industry, because even if ungommen eventually becomes good photographers, the industry will still consist of people in permanent position who are bad at paying for themselves. But it also implies that I am going to encourage them to not make themselves so addicted to the traditional media industry. Certainly nice to have honor and honor when an image is published on a NRK-driven website, in Aftenposten, Dagbladet, TV2 or anything else. But that's not where one should lay their energy for the future. With the emergence of new payment solutions and funding models, new opportunities are available. That's why my message is getting "crap in the business, because it gives a crap." Let us rather look for new roads, knowing that there are certainly dragons in unknown terrain.


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